BIG OFF-SEASON SRI LANKA TOUR PACKAGE DISCOUNTS TARGET MIDEAST AND CHINESE MILLENNIALS FOR TOURISM BOOST Big discounts aimed at ‘off-season’ millennial travellers to Sri Lanka are being driven by a $400,000 (Rs65 million) ad campaign to attract 200,000 more tourists this year. ‘Island Escapes’ targets key markets including India, China and the Middle East to boost the country as a year-round destination. Tourist packages from four days/three nights at $99 per person will also exploit the axing of the capital Colombo’s controversial minimum room rate. #SriLanka #IslandEscapes #Tourism #China #MidEast
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