News digest: Sri Lanka emotional ties ‘are key to engaging with millennials’ | Pledge Holidays Travel Blog

NEWS DIGEST: SRI LANKA EMOTIONAL TIES ‘ARE KEY TO ENGAGING WITH MILLENNIALS’ Building emotional ties is key to connecting and engaging with millennials, who are themselves a key demographic in the Sri Lanka tourism and hospitality industries. *** NATIONAL MUSEUM TREASURES ON SRI LANKA MOBILE APP Sri Lanka heritage tourism will receive a shot in the arm from the Information and Communication Technology Agency (ICTA) and National Museum’s e-Heritage Project, Lanka Business Online (LBO) reports. *** SRI LANKA ‘KEEN TO BE SEEN AS HIGH-END TOURIST DESTINATION’ Sri Lanka and German tour operator TUI, one of the biggest in the world, are to join forces to promote Sri Lanka as a high-end tourist destination, NewsIn.Asia reports. *** SRI LANKA IMPRESSES AT ITB TRAVEL SHOW, ATTRACTS GERMAN MARKET On the subject of Germany, MirrorBusiness reports that the Sri Lanka pavilion was a star attraction at the recent ITB Berlin 2017 international travel show. *** SRI LANKA LAUNCHES FIRST MAJOR TOURISM CAMPAIGN IN YEARS Finally, TTG report that Sri Lanka is launching its most comprehensive destination campaign in seven years, initially through digital platforms, to be followed by all marketing media. Click below for more. #SriLanka #Tourism #TUI #TTG
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