NEW ÜBER-LUXURY SRI LANKA HOTEL AND IRONMAN SPORTING EXCELLENCE FORGE BRANDING PARTNERSHIP TO BOOST TOURISM The recently opened über-luxury Shangri-La hotel in Sri Lanka capital city Colombo signals the next stage of this paradise island’s development as a global tourist destination. It underscores a belief rapidly gaining traction among global marketeers that “brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution”. In this case, it means the extreme sporting achievement personified by the international IRONMAN triathlon events now taking place prior to the World Championship 2018 in South Africa. Click below for more. #SriLanka #IRONMAN #ShangriLaColombo
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Pledge Holidays | Sri Lanka Luxury Travel
Pledge Holidays is the travel industry’s leading specialized luxury travel company, Hosting over 4500 tourists in Sri Lanka.
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