SRI LANKA BENEFITS FROM 'AFFLUENCERS' AND WEALTHY FEMALE MILLENNIALS WHO ARE KEY ‘BUCKET LIST’ TRAVELERS First it was ‘influencers’, travellers who used social media to tell the world what a great time they were having as they ticked off their bucket-list destinations. Now its ‘affluencers’, those who have the money and the means to indulge their every whim—and demand that their chosen destinations live up to their expectations! And what they want above all else is experiences, according to a landmark study on Affluent Travellers from Ipsos, a global market-research company specialising in wealthy consumers. Which might help explain why for the past couple of years Sri Lanka has been top of global bucket lists as a must-visit destination that has it all! #SriLanka #Millennials #Affluencers #Ipsos #BucketList
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