‘BRING YOUR BUMS TO SRI LANKA’ INSTAGRAM CAMPAIGN HAD IT ARSE BACKWARDS SAYS THE GUARDIAN UK Sri Lanka’s ‘bums on beaches’ Instagram campaign last year urging lithesome young foreign woman to ‘Bring Your Bums To Sri Lanka’ had a decidedly mixed reaction. As we reported at the time, the Indian Express Inuth website was not impressed: “No one would disagree to how beautiful a country Sri Lanka is, but this bum-fueled video has left us with so many questions.” Now the Guardian UK has chimed in with a piece by top columnist Rhiannon Lucy Cosslett after visiting Sri Lanka bemoaning how “Instagrammers are sucking the life and soul out of travel”. #SriLanka #GuardianUK #Instagram
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